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Adobe Target Product Manager

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Remote Full-Time Strong Adobe Target experience is a must-have. Seeking an experienced Product Manager with strong hands-on Adobe Target experience to lead personalization and optimization initiatives. Own product strategy, roadmap, requirements, and delivery for Adobe Target capabilities.

Drive A/B testing, multivariate testing, personalization, targeting, and experimentation programs. Partner with marketing, analytics, UX, engineering, and business teams to define and prioritize product requirements. Strong understanding of Adobe Experience Cloud, particularly Adobe Target and its integrations with Adobe Analytics and AEM.

Define KPIs and use data-driven insights to improve customer experience, conversion, engagement, and digital performance. Manage product backlog, user stories, releases, dependencies, and stakeholder communications.

Experience with digital experimentation, personalization, customer journey optimization, and web/mobile experiences strongly preferred.

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